What Makes Customers Click?, The Ethics of Digital Targeting, What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing

What Makes Customers Click?, The Ethics of Digital Targeting, What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing

Top 5 digital marketing mistakes advisors make (financial-planning.com) Topics: online marketing, digital marketing, Linkedin, service providers, online presence, social media, marketing strategies, social media platforms In 2018, advisors no longer have any excuses when it comes to evolving their marketing strategies with the new ways that people research professional services providers and access information they […]

Page Rank Update, On Page SEO Changes, SEO Poll, Technical SEO Content Marketing | April 25th 2018

Page Rank Update, On Page SEO Changes, SEO Poll, Technical SEO Content Marketing | April 25th 2018

PageRank Patent Update – How it Impacts SEO (searchenginejournal.com) Topics: search engines, PageRank, Google, directed graph, Link Building, large number, related sites, large amounts The difference between Google’s algorithm and the various trust rank algorithms is that there is no actual THING called Trust that is being assigned to each web page (called a node […]

April 24th 2018 Google: Negative SEO Via Canonicals Redirects Don’t Really Work 

April 24th 2018 Google: Negative SEO Via Canonicals Redirects Don’t Really Work 

SEO Clickbait: How to Write Headlines Everyone Loves (neilpatel.com) Topics: Digg, blog posts, social media, Facebook, search engine, BuzzFeed, WordPress, Youtube Compare two versions of this headline: 7 Proven Strategies to Increase Your Blog’s Traffic by 206% 7 Strategies to Increase Your Blog’s Traffic Which one do you find more appealing? The winning phrase was […]

April 23rd 2018 | Outbound Marketing, Adrianna Burrows, Multichannel 

April 23rd 2018 | Outbound Marketing, Adrianna Burrows, Multichannel 

What’s Old Is New Again: Outbound Marketing 2.0 (blog.kissmetrics.com) Topics: marketing strategy, Email marketing, customer service, inbound marketing, social media, marketing automation, marketing efforts, Gartner We spoke with Steven Coufal, Senior Media Relations Specialist at Gartner, to learn more about the advancements in email marketing: “It used to consist primarily of large scale, one-off email […]

Digital Marketing News Roundup April 21st 2018

Digital Marketing News Roundup April 21st 2018

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time (toprankblog.com) Topics: Snapchat, Twitter, mobile apps, social media, Linkedin, Facebook, Youtube, content marketing Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way […]

Digital Marketing News Roundup April 20th 2018

Digital Marketing News Roundup April 20th 2018

Compare 15 marketing automation platforms (searchengineland.com) Topics: digital marketing, marketing automation, software platform, industry leaders, latest trends, consumer devices, increasing number, Search engine This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers. The […]

Digital Marketing News Roundup April 19th 2018

Digital Marketing News Roundup April 19th 2018

The 40-point SEO checklist for startups (searchengineland.com) Topics: search results, search engine optimization, search index, markup, nofollow, HTTP, landing page, anchor text Predictive Analytics: How Marketers Can Improve Future Activities (socialmediaexaminer.com) Topics: retargeting, Pinterest, marketing automation, Linkedin, data sources, data science, mobile device, landing pages For the technically capable business of any size, if you […]

Digital Marketing News April 18th 2018

Digital Marketing News April 18th 2018

11.1% of budget is spent on marketing, how does your business compare? (smartinsights.com) Topics: Digital, digital marketing, marketing activities, response rate, average budget, Marketing forecasting Guide, % response rate Recommended resource, B2C and B2B sectors It makes sense that marketing spend based on revenue and marketing spend assigned are close, not a hugely different as […]

Digital Marketing News April 17th 2018

Digital Marketing News April 17th 2018

Check These 8 SEO Boxes Before Launching A New Site (neilpatel.com) Topics: search results, search engines, landing page, image search, mobile device, mobile site, WordPress, responsive design When the switch to mobile-first occurs, Google will be using the mobile version on the right to index and rank the pages, which is missing a ton of […]

Digital Marketing News For April 16th 2018

Digital Marketing News For April 16th 2018

SAGE Advice at London Book Fair: When ‘Digital Transformation’ Is an Academic Topic (publishingperspectives.com) Topics: digital transformation, academic publishing, business development, educational material, end user, user testing, metadata, subject area Shoman is to be joined in the discussion by Kathryn Earle of Bloomsbury Publishing; Junaid Mubeen of Whizz Education; John Newton of Alfresco; and Jonathan […]