What Makes Customers Click?, The Ethics of Digital Targeting, What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing
Top 5 digital marketing mistakes advisors make (financial-planning.com)
Topics: online marketing, digital marketing, Linkedin, service providers, online presence, social media, marketing strategies, social media platforms
In 2018, advisors no longer have any excuses when it comes to evolving their marketing strategies with the new ways that people research
Alternatively, if you have no
How to build a fearless marketing team – MarTech Today (martechtoday.com)
Topics: product management, chief marketing officer, Computer Science, business development, customer experience, Haas School of Business, Texas Instruments, Analytics
Having the “heart of a teacher” means you provide value to your customers, helping them to learn something new, create something new or do something new.
Seen through the lens of where marketing is heading today, here are some things you need to think about when creating that fearless marketing team.
Just as important as having a mix of talents, abilities
What Makes Customers Click? 4 Tips to Improve Your Click-Through Rate (businessnewsdaily.com)
Topics: Facebook, digital marketing, target audience, call to action, clickable, mass customization, loyal customers, color schemes
If you want to increase sales, you need to know what exactly your
Not only do you need to interest them enough to trust your brand, but you have to deliver as expected to increase this occurrence in the future.
“It may be a
Marketing in a Gray Area: The Ethics of Digital Targeting – Chief Marketer (chiefmarketer.com)
Topics: targeted advertising, digital marketing, social media, Social media users, Whole Foods, personal information, marketing practices, medical data
It comes down to trusting your gut; asking yourself, “am I okay with this?” or “how would I feel if I was targeted in this way?” It may seem simple, but our core
Specifically, this will help you determine your messages, how they are delivered, and to whom they are served.
When consumers are served an ad that fits their desires like a glove, they likely have no idea where the data used to serve that ad to them is coming from or the level of privacy they have given up to marketers.
5 online tools with a great return on investment – Born2Invest (born2invest.com)
Topics: social networking, Social media marketing, online marketing, Snapchat, email marketing, Yahoo, content marketing, social media
Nonetheless, it will take
However, it’s trickier to measure the value of social media marketing than the results you’ll get from paid advertising and content marketing.
Whatever the model, it’s important that your salespeople are trained properly and in a way that allows them to continue
While it’s easier to measure
How to Use Virtual Reality in Your Digital Marketing [Infographic] (marketingprofs.com)
Topics: real estate, virtual reality, IKEA, global marketing, Alibaba, infographic, gaming world, positive sentiment
The graphic explains that consumers feel
To see why VR is catching the attention of brands and consumers (and making sibling weekends more fun), check out the
Small Biz Focus: 3 Digital Marketing Tips to Grow Your Business (arlnow.com)
Topics: small business, Google, search engines, digital media, search engine results pages, blog post, Digital Marketing, potential customer
With the help of these simple yet effective digital marketing tips and a
If they do, that link to your website serves as a ‘popularity vote,’ signaling to
The Takeaway: Growing a
What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing? (forbes.com)
Topics: Facebook, Instagram, content creators, influencer marketing, branded content, recent changes, current environment, meaningful interactions
All this means is that it’s now difficult for influencers–and the marketing networks who engage them–to capitalize on some of their most powerful platforms.
Now, creators with smaller but extremely engaged and dedicated audiences have to constantly experiment with expensive and time-consuming strategies that allow their content to be seen by a majority of their followers, often to no avail.
Artist and content creator Lucrecer Braxton notes that because buying reach is so expensive, “Facebook is becoming a club of exclusivity, if you want to be seen past your