What Makes Customers Click?, The Ethics of Digital Targeting, What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing

April 26, 2018

Top 5 digital marketing mistakes advisors make (financial-planning.com)

Topics: online marketing, digital marketing, Linkedin, service providers, online presence, social media, marketing strategies, social media platforms

In 2018, advisors no longer have any excuses when it comes to evolving their marketing strategies with the new ways that people research

professional services

providers and

access information

they need to make

financial decisions

Alternatively, if you have no

online presence

at all, that could also be a

red flag

for

potential clients

who are used to vetting

service providers

based on the information about them that is available online.

However,

smaller advisor practices

without that

financial flexibility

should shoot for breaking even on marketing costs in about a year, meaning they will make their money back if the client stays with that advisor for more than a year.

How to build a fearless marketing team – MarTech Today (martechtoday.com)

Topics: product management, chief marketing officer, Computer Science, business development, customer experience, Haas School of Business, Texas Instruments, Analytics

The

ideal people

for this role are those who can tackle new technologies, understand how to bring them into an organization and think like entrepreneurs, knowing the difference between “trying something new” and “doing something at scale.”

Having the “heart of a teacher” means you provide value to your customers, helping them to learn something new, create something new or do something new.

Seen through the lens of where marketing is heading today, here are some things you need to think about when creating that fearless marketing team.

Just as important as having a mix of talents, abilities and expertise at your disposal is having a mix of temperaments.

What Makes Customers Click? 4 Tips to Improve Your Click-Through Rate (businessnewsdaily.com)

Topics: Facebook, digital marketing, target audience, call to action, clickable, mass customization, loyal customers, color schemes

If you want to increase sales, you need to know what exactly your

target audience

is searching for, and how to get on their radar.

Not only do you need to interest them enough to trust your brand, but you have to deliver as expected to increase this occurrence in the future.

“It may be a

simple line

, it may be an image of a person who is looking in the button’s direction,” Evtimova said.

Marketing in a Gray Area: The Ethics of Digital Targeting – Chief Marketer (chiefmarketer.com)

Topics: targeted advertising, digital marketing, social media, Social media users, Whole Foods, personal information, marketing practices, medical data

It comes down to trusting your gut; asking yourself, “am I okay with this?” or “how would I feel if I was targeted in this way?” It may seem simple, but our core

human tendency

of knowing right from wrong should—and will— trump any need to hit a

sales goal

Specifically, this will help you determine your messages, how they are delivered, and to whom they are served.

When consumers are served an ad that fits their desires like a glove, they likely have no idea where the data used to serve that ad to them is coming from or the level of privacy they have given up to marketers.

5 online tools with a great return on investment – Born2Invest (born2invest.com)

Topics: social networking, Social media marketing, online marketing, Snapchat, email marketing, Yahoo, content marketing, social media

Nonetheless, it will take

significant money

and

time investment

scale up

your content marketing and SEO strategy to

higher levels

However, it’s trickier to measure the value of social media marketing than the results you’ll get from paid advertising and content marketing.

Whatever the model, it’s important that your salespeople are trained properly and in a way that allows them to continue

personal growth

While it’s easier to measure

conversion rates

, traffic, and engagement, it’s hard to get an

accurate measure

of the reputation value that

social media

has generated for your brand.

How to Use Virtual Reality in Your Digital Marketing [Infographic] (marketingprofs.com)

Topics: real estate, virtual reality, IKEA, global marketing, Alibaba, infographic, gaming world, positive sentiment

The graphic explains that consumers feel

positive sentiment

toward brands that invest in VR, and it predicts that VR experiences will become increasingly immersive.

To see why VR is catching the attention of brands and consumers (and making sibling weekends more fun), check out the

infographic

Small Biz Focus: 3 Digital Marketing Tips to Grow Your Business (arlnow.com)

Topics: small business, Google, search engines, digital media, search engine results pages, blog post, Digital Marketing, potential customer

With the help of these simple yet effective digital marketing tips and a

little effort

and determination, you’ll be off to a

great start

building your customer and referral base.

If they do, that link to your website serves as a ‘popularity vote,’ signaling to

Google

that your site is important and relevant.3.

There are

several factors

that influence which websites

Google

will show for a search, such as the content of your website and how many other important websites are linking back to you.

The Takeaway: Growing a

small business

is as exciting as it is challenging but following these tips for digital marketing success will make it easier for clients to start finding you!

What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing? (forbes.com)

Topics: Facebook, Instagram, content creators, influencer marketing, branded content, recent changes, current environment, meaningful interactions

All this means is that it’s now difficult for influencers–and the marketing networks who engage them–to capitalize on some of their most powerful platforms.

Now, creators with smaller but extremely engaged and dedicated audiences have to constantly experiment with expensive and time-consuming strategies that allow their content to be seen by a majority of their followers, often to no avail.

Artist and content creator Lucrecer Braxton notes that because buying reach is so expensive, “Facebook is becoming a club of exclusivity, if you want to be seen past your

initial Friends list

.”