Using Digital Marketing to Find the Right Employees, How GDPR Will Transform Digital Marketing

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2018: The year of influencer marketing for B2B brands – Marketing Land (marketingland.com)

Topics: Snapchat, software as a service, digital marketing, Yelp, traditional media, enterprise software, digital transformation, content creators

  • Also, an influencer with a large following on
    Snapchat
    or
    Instagram
    doesn’t have
    much credibility
    with B2B buyers, unless they happen to work in IT themselves — which isn’t a typical scenario.
  • The first reference to the 1:9:90 model was in 2006 by The
    Guardian
    ’s
    Charles Arthur
    , who said that “if you get a group of 100 people online, then one will create content, 10 will ‘interact’ with it (commenting or offering improvements) and the other 89 will just view it.”
  • If you can positively engage with an influencer or group of influencers and get them to talk about your company or product, you have the potential to reach the
    entire market
    .
  • Sadly, many marketers use just one
    data point
    to determine which group of influencers to engage with, and it’s usually “reach.” While reach is a
    good metric
    , it’s not the only one.


Using Digital Marketing to Find the Right Employees (tmj4.com)

Topics: Small Business, small business owners, unemployed people, Mequon, effective strategies, Third Ward, right candidates, latest installment

  • Tim Vertz from Vertz Marketing is back with the
    latest installment
    of ‘Small Business Monday’ which educates
    small business owners
    and suggests
    effective strategies
    to help their business grow.
  • Tim joins us with a few great tips on using ditital marketing to help you find the
    right candidates
    .


How GDPR Will Transform Digital Marketing (hbr.org)

Topics: Snapchat, Linkedin, digital marketing, service providers, Twitter, news feed, Quora, contextual advertising

  • Among these are the dozens of messages from web-based companies from
    Taskrabbit
    to
    Twitter
    about
    privacy policy
    updates, as well as the
    recent reports
    about how
    major internet companies
    like
    Facebook
    and LinkedIn are moving the
    personal data
    associated with non-Europeans out of Europe and into other jurisdictions – the latter of which are largely moves designed to minimize
    legal liability
    .
  • This will immediately further dis-incentivize
    personal data collection
    and implicate ad-targeting based on
    behavioral data
    ; if a firm makes this data available for an individual who can then bring it to a competing service, then – barring the construction of some loophole around this measure – the incentive to collect the data in the first place weakens.
  • These practices are largely allowed outside of
    Europe
    , and
    sophisticated actors
    – including
    internet companies
    like
    Facebook
    and
    Google
    as well as advertisers like
    Ford
    and
    LVMH
    – will doubtless seek ways to work around many of the constraints that will be imposed by
    GDPR
    within Europe.


Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest (toprankblog.com)

Topics: Pinterest, Twitter, social media, Google, Klout, Facebook, marketing automation, mobile search

  • Facebook has stopped nearly 1.3 billion
    fake user
    accounts over the last six months, one of
    numerous statistics
    the company has revealed for the first time in a
    preliminary report
    announced this week.
  • Pinterest has increased its popularity among
    millennial dads
    , with 42 percent of
    U.S.
    fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with a
    household income
    of $100K or more use Pinterest, according to
    new analysis data
    .
  • National Geographic was ranked the top brand on
    social media
    for the
    fourth consecutive year
    , with over 1.6 billion social-related actions during 2017, according to
    new report data
    from
    Shareablee
    .


Using AI in Marketing (smartinsights.com)

Topics: machine learning, Artificial Intelligence, marketing automation, media buying, audience segmentation, search marketing, consumer technology, infographic

  • In our
    infographic
    reviewing the applications of AI in marketing, we explore 15 different applications of
    Artificial Intelligence
    (AI) across the
    customer lifecycle
    from media buying to marketing automation and chatbots.
  • The sample is smaller than what I would usually look to share and it is skewed since it is a
    customer survey
    of Albert and AI tool for marketing, but with relatively few adopters of AI, this is inevitable and I thought the report below might be useful both for agencies and brands to learn about the ‘Use Cases’ of AI.
  • Within this sample, the agencies are more positive about the benefits of AI than the brands.