Using Digital Marketing to Find the Right Employees, How GDPR Will Transform Digital Marketing

2018: The year of influencer marketing for B2B brands – Marketing Land (marketingland.com)

Topics: Snapchat, software as a service, digital marketing, Yelp, traditional media, enterprise software, digital transformation, content creators

  • Also, an influencer with a large following on Snapchat or Instagram doesn’t have much credibility with B2B buyers, unless they happen to work in IT themselves — which isn’t a typical scenario.
  • The first reference to the 1:9:90 model was in 2006 by The Guardian’s Charles Arthur, who said that “if you get a group of 100 people online, then one will create content, 10 will ‘interact’ with it (commenting or offering improvements) and the other 89 will just view it.”
  • If you can positively engage with an influencer or group of influencers and get them to talk about your company or product, you have the potential to reach the entire market.
  • Sadly, many marketers use just one data point to determine which group of influencers to engage with, and it’s usually “reach.” While reach is a good metric, it’s not the only one.


Using Digital Marketing to Find the Right Employees (tmj4.com)

Topics: Small Business, small business owners, unemployed people, Mequon, effective strategies, Third Ward, right candidates, latest installment

  • Tim Vertz from Vertz Marketing is back with the latest installment of ‘Small Business Monday’ which educates small business owners and suggests effective strategies to help their business grow.
  • Tim joins us with a few great tips on using ditital marketing to help you find the right candidates.


How GDPR Will Transform Digital Marketing (hbr.org)

Topics: Snapchat, Linkedin, digital marketing, service providers, Twitter, news feed, Quora, contextual advertising

  • Among these are the dozens of messages from web-based companies from Taskrabbit to Twitter about privacy policy updates, as well as the recent reports about how major internet companies like Facebook and LinkedIn are moving the personal data associated with non-Europeans out of Europe and into other jurisdictions – the latter of which are largely moves designed to minimize legal liability.
  • This will immediately further dis-incentivize personal data collection and implicate ad-targeting based on behavioral data; if a firm makes this data available for an individual who can then bring it to a competing service, then – barring the construction of some loophole around this measure – the incentive to collect the data in the first place weakens.
  • These practices are largely allowed outside of Europe, and sophisticated actors – including internet companies like Facebook and Google as well as advertisers like Ford and LVMH – will doubtless seek ways to work around many of the constraints that will be imposed by GDPR within Europe.


Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest (toprankblog.com)

Topics: Pinterest, Twitter, social media, Google, Klout, Facebook, marketing automation, mobile search

  • Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week.
  • Pinterest has increased its popularity among millennial dads, with 42 percent of U.S. fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with a household income of $100K or more use Pinterest, according to new analysis data.
  • National Geographic was ranked the top brand on social media for the fourth consecutive year, with over 1.6 billion social-related actions during 2017, according to new report data from Shareablee.


Using AI in Marketing (smartinsights.com)

Topics: machine learning, Artificial Intelligence, marketing automation, media buying, audience segmentation, search marketing, consumer technology, infographic

  • In our infographic reviewing the applications of AI in marketing, we explore 15 different applications of Artificial Intelligence (AI) across the customer lifecycle from media buying to marketing automation and chatbots.
  • The sample is smaller than what I would usually look to share and it is skewed since it is a customer survey of Albert and AI tool for marketing, but with relatively few adopters of AI, this is inevitable and I thought the report below might be useful both for agencies and brands to learn about the ‘Use Cases’ of AI.
  • Within this sample, the agencies are more positive about the benefits of AI than the brands.