Growing a Digital Marketing Agency, Email Marketing and Marketing Automation Excellence 

6 Lessons in Marketing: What They Never Taught You About Growing a Digital Marketing Agency (digitalmarketer.com)

Topics: content marketing, digital marketing, Pinterest, right people, marketing team, inbound marketing, social media, next level

  • The IMPACT Story
  • The HubSpot Partner Program
  • People Problems & Hitting Rock-Bottom
  • We Cleaned House
  • The Turn-Around
  • A Few Things We Got Right
  • The 6 Biggest Marketing Lessons Learned

The Role of Automation in Digital Transformation (blog.marketo.com)

Topics: customer data, user data, real time, customer engagement, computing power, customer feedback, third party, useful data

  • It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and delivering them when customers are most receptive to their content.
  • The ability to analyze mass quantities of user data in real time, split that data into segments, identify anomalies, create scoring models and predictive content recommendations, and then deploy market messaging that resonates with consumers as individuals at scale requires a new breed of automation capabilities and technology platforms.
  • Fortunately, automation tech can help identify where these points are, allowing brands to anticipate when customers will convert and target them with the most effective content and incentives.
  • Every new technology and approach, though, isn’t without its risks, and marketers who implement automation before developing a strategy for it are likely to come away frustrated.

How Digital Transformation is Making the Anonymous Personal (securityweek.com)

Topics: network security, data sources, information security, data elements, phishing, Machine learning, sensitive information, personally identifiable information

  • In the military, they call this a compilation of information, where individual pieces of data in themselves are unclassified, but when multiple pieces of data are put together, they paint a picture that could be considered Top Secret.
  • In some ways, this is far more dangerous than what would originally be considered personally identifiable information, but there’s no regulation that says that any of it needs to be secured—plus most of it is being provided voluntarily.
  • But for those of us in the security industry, we need to think about the negative consequences of how this data could be used.
  • As every new service comes online, the data set becomes larger and the ability to correlate with a growing number of data sources becomes easier, exponentially increasing the value of the information and the potential ways it can be used against you.

Bots and Breaches: How Social Media Marketing Can Adjust to Meet Waning User Trust (skyword.com)

Topics: Reddit, Twitter, social media, big data, user privacy, Facebook, data security, media outlets

  • While watching the Facebook hearings a couple weeks ago—an exercise that taught us less about how social media works and more about how much the government has also been left behind by the rapid development—I found myself thinking about how crazy the past year has been for social platforms.
  • The 2018 Edelman Trust Barometer—a massive, global study conducted every year to measure public sentiment towards major institutions—rightly subtitled this year’s report “The Battle for Truth.” In it, they found that the world as a whole has become more distrustful over the past year, with the US leading the charge, dropping 23 places in global ranking for the informed public’s trust in media outlets.
  • This approach has worked for a long time because users were willing to engage with this fantasy—they also did not want to see, hear, or engage with the fact that the platform they used was collecting their data.
  • While the Facebook hearings may be done, these conversations are far from over, and it remains unclear how these conversations will shape the platforms we use, or how users interact with those platforms in general.

New Report: Email Marketing and Marketing Automation Excellence 2018 (blog.getresponse.com)

Topics: digital marketing, online marketing, email marketing, marketing automation, marketing campaigns, marketing strategy, senior executives, business objectives

  • We first wanted to learn more about how marketers rate different online marketing channels in terms of ROI they’re getting from them and their future budgeting plans.
  • The findings should help you compare the results you’re currently getting from your email and marketing automation campaigns and help you verify whether you’re putting enough emphasis on the right digital marketing channels.
  • We hope that with this new research, you’ll have a better overview of how you compare against other marketers, what areas you could improve on, and what steps you should take to drive more revenue with email.