Digital Marketing News Roundup April 20th 2018

Compare 15 marketing automation platforms (searchengineland.com)

Topics: digital marketing, marketing automation, software platform, industry leaders, latest trends, consumer devices, increasing number, Search engine

This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. (searchengineland.com)

Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses (marketingland.com)

Topics: Google, Snapchat, Tech companies, online marketing, Twitter, Adobe, data management, Facebook

Here’s how to use Twitter to dominate the Google search results Apr 17, 2018 by Chris Silver Smith If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology: Voice agents and interfaces will require many new marketing strategies Apr 18, 2018 by Barry levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

MarTech Today’s GDPR guide for marketers is now available Apr 18, 2018 by Robin Kurzer We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation.

What Does Natural Language Processing Mean for Writers, Content, and Digital Marketing? An Essay. (portent.com)

Topics: natural language, machine learning, Natural Language Processing, neural networks, Artificial Intelligence, word processor, chatbot, language model

But today’s white-hot field of machine learning and Artificial Intelligence (AI) hinges on computers making inferences and synthesizing data in combinations they were never “ordered to perform.” One application of this Machine Learning and AI technology is Natural Language Processing (NLP), which involves the machine parsing of spoken or written human language.

Not impossible—to extend my analogy, you could program a computer to recognize when prices are implausible, but it would be a giant project, whereas for a human being, it’s trivial.” It’s not news that there are things computers are really good at that humans are bad at, and some things humans are really good at that computers can’t seem to manage.

“No one has ever made a computer program that truly has common sense, and I don’t think we’re even close to that.” And here’s the real quantum leap for not only NLP but Artificial Intelligence: right now, computers only know what they’ve been told.

She is holding it and it is black.” An NLP model would probably be at a loss for realizing that “she” is “Cate,” and “it” is “the book.” “It’s something that sounds very simple to us,” says Yannis, “because we know how these things work because we’ve been exposed to these kinds of phenomena all our lives.

The text comes from things that humans have written…If you wanted to write an unbiased summary of the previous election cycle, if you were to use only one particular news domain, it would definitely be biased.” (Oh yeah, and using neural networks for creating image captions isn’t just biased, it’s not always accurate.

The Guide to Local Sponsorship Marketing – The 2018 Edition (moz.com)

Topics: nonprofit organizations, online presence, best practices, hyperlocal, community engagement, social media, small business, corporate clients

They can be directed toward local SEO or local marketing campaigns, but sponsorships are their own breed of local connection — and just like content campaigns, local PR campaigns, or review management, local sponsorships have their own set of conventions and best practices.

We’ve identified and track 24 unique benefits of sponsorships related to local marketing: Ad (full or partial) Advertising on event app Blog post featuring sponsor Booth, tent, or table at event Event named for sponsor Guest post on organization blog Inclusion in press release Link in email newsletter Link on website Logo on event t-shirt or other swag Logo on signage Logo or name on website Media spots (television/radio/newspaper) Mention in email newsletter Mention in publicity materials, such as programs & other printed materials Networking opportunity Physical thing (building, etc.)

If you’re able to send local team members, find opportunities that match your target audience and test it out — and bring your camera so your social and brand team will have material for publication.

Local sponsorships are also a unique channel in that the benefits can range from the digital to the analog: from local links to a booth, from social posts to signage on a soccer field.

As with any outreach campaign, there are dos and don’ts and best practices that all should follow (DO be respectful; DON’T over-email), but brands especially have more to lose from an outreach faux pas.

TIM furthers its digitization journey by announcing a new Artificial Intelligence partnership with Microsoft (news.microsoft.com)

Topics: customer relationship management, customer experience, customer engagement, big data, data analytics, customer service, chief executive officer, business segments

Italian telco and ICT Group TIM has further strengthened its long-standing partnership with Microsoft by announcing a new agreement committing to the development of new AI-based tools and services, which will benefit both the company, and its customers, both in Italy and Brasil.

Amos Genish, TIM Chief Executive Officer states that “The present agreement is a step forward in DigiTIM’s strategy, strongly committed to providing digitization of all processes to dramatically enhance the digital experience for best in class customer engagement and to create an effective digital journey.

Today we confirm once again our restless commitment to the execution of the Industrial Plan, of which Artificial Intelligence is a key pillar.” TIM will work with Microsoft to create a system based on big data, data analytics, and AI, to enhance the company’s offerings, allowing it to create tailor-made products and tools.