Digital Marketing News For April 16th 2018

SAGE Advice at London Book Fair: When ‘Digital Transformation’ Is an Academic Topic (publishingperspectives.com)

Topics: digital transformation, academic publishing, business development, educational material, end user, user testing, metadata, subject area

Shoman is to be joined in the discussion by Kathryn Earle of Bloomsbury Publishing; Junaid Mubeen of Whizz Education; John Newton of Alfresco; and Jonathan Brett-Harris of Ixxus, which—along with its parent company, Copyright Clearance Center—is sponsoring the event.

On Wednesday (April 11) at London Book Fair, Kiren Shoman of SAGE Publishing UK’s textbook and reference program will speak in an Insights Seminar called “Small Steps, Giant Leaps: The digital transformation Experience.”

Ahead of an Insights Seminar at London Book Fair, SAGE Publishing’s Kiren Shoman talks with Copyright Clearance Center’s Christopher Kenneally for ‘Beyond the Book’ about factors in a digital transformation of academic publishing.

What We Learned in March 2018: The Digital Marketing Month in a Minute (distilled.net)

Topics: TechCrunch, Wall Street Journal, Twitter, Google, social media, Facebook, fake news, email marketing

Anant Choxi produced an excellent guide on how to get more YouTube views, which was followed up by a special guest post from Christian Højbo Møller educating us on, What mathematics can teach us about email marketing?

On the blog front, Principal Consultant Ben Estes had a busy month continuing his Effecting Change series with How to present a recommendation, and he talked us all through taking our first steps in Google Data Studio.

Google commenced running a large-scale experiment that saw all organic results removed for queries such as “What is the time in Seattle?”, instead displaying a Google Knowledge Card and the option to show all results.

How to Meet Deadlines, Are Digital Marketers Prepared for New Law and Other Things Entrepreneurs Need to Know (smallbizdaily.com)

Topics: email marketing, customer relationship management, marketing automation, content marketing, business analytics, direct mail, performance management, Salesforce

Common Data Service for Analytics is a new solution in Power BI which will reduce complexity with integrating and analyzing data, allowing customers to harness and integrate data from multiple sources, including competitive platforms, and empower users with access to comprehensive business analytics.

The DBIR series provides the most comprehensive view of global cybersecurity based on actual cyberattacks from malware to insider threats to cyber espionage, and this year’s report analyzes more than 53,000 cybersecurity incidents and over 2,300 data breaches from more than 65 countries.

And unlike basic reporting tools, the new analytics functionality allows marketers to compare the performance of different audiences or account lists, evaluate the impact of specific program combinations, and even benchmark different vendors—all within a single platform.

It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide … (searchengineland.com)

Topics: digital marketing, industry leaders, latest trends, latest research, guest author, Enterprise SEO, pricing charts, capabilities comparisons

If you are considering licensing an SEO software tool, this report will help you decide whether you need to.

Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers.

Also included are profiles of 16 leading SEO tools for vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Top 100 Digital Conferences You Should Attend In 2018 – FE … (feinternational.com)

Topics: Content marketing, mobile marketing, industry leaders, digital marketing, big data, mobile technology, customer experience, customer engagement

The most provocative thought leaders in the digital marketing industry will be giving insight into emerging strategies and the latest technologies that attendees can leverage to reinforce customer loyalty, improve lead generation, increase sales, and drive stronger customer engagement.

This event aims to bring together professional bloggers and social media influencers for three days of networking, workshops, panel discussions, and presentations by brands and technology solutions all aimed at helping digital content creators build their own “media empire.”

High-level decision makers representing some of the most prestigious names in the industry will attend the event in search of bloggers, traffic sources, online publishers, retailers, technology firms, digital agencies, networks, and other solution providers in the affiliate marketing space.