Digital Marketing News April 17th 2018

Check These 8 SEO Boxes Before Launching A New Site (neilpatel.com)

Topics: search results, search engines, landing page, image search, mobile device, mobile site, WordPress, responsive design

When the switch to mobile-first occurs, Google will be using the mobile version on the right to index and rank the pages, which is missing a ton of the content on the left.

Use engaging headlines that feature targeted keywords, informative copy, social proof, CTAs, inbound and outbound links, and try to keep all of this information above the fold.

With this information, you can optimize your site for specific keywords, correct mistakes, and continue with the methods that are successful.

19 Things I Learned From 10 Years Blogging (nomadicmatt.com)

Topics: blog post, blogging, Patreon, blogger, social media, Google, WikiHow, Facebook

I bugged my design friends for help, learned Html, wrote blog post after blog post, connected with other bloggers, pitched stories to online publications, and figured out SEO and social media.

I got lucky by having good teachers, seeing that Tweet that got me a New York Times interview, and that Facebook ad that got me an invite to a conference attended by the best businesses minds in the world.

What started as an online resume has morphed into a business that includes this website, a charity, hostel, conference, blogging course, community meet-ups, tours, ebooks, and a NYT best selling book.

12 Reasons Why Your Business Absolutely Needs SEO (searchenginejournal.com)

Topics: user experience, web presence, search engines, Yahoo, Google, Organic Search, Yelp, local search

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

Social media in 2020: 11 data-backed predictions (blog.hootsuite.com)

Topics: emerging markets, mobile payments, mobile commerce, tech companies, emerging economies, Pinterest, online shopping, mobile banking

“Amazon’s pitch,” explains the marketing magazine Digiday, “is that it can offer advertisers a ‘total wallet’ perspective—connecting what people are searching for with what they’re buying online—and with its increasing brick-and-mortar retail presences, also what people buy in person.”

As Globalwebindex puts it in their latest social video report, “video positions social media as the go-to destination for anything from music consumption to online shopping and live sports broadcast and commentary.”

This growth will continue—and we’ll see interesting uses of social media come from countries like Africa which currently has the fastest growth rates, with the number of internet users across the continent increasing by more than 20 percent year-over-year.

Predictive Analytics: How Marketers Can Improve Future Activities (socialmediaexaminer.com)

Topics: retargeting, Pinterest, marketing automation, Linkedin, data sources, data science, mobile device, landing pages

For the technically capable business of any size, if you have someone or multiple people who can fill the roles of developer, data scientist, and marketing technologist, you can use predictive analytics to create your own forecasts for free.

Hypothetically, say we gear up our marketing promotions for Social Media Marketing World on certain schedules that aren’t necessarily based on predictions, but ones we decided to use.

First, you need someone with the development skills to extract data from your data sources, such as Google Analytics, Facebook Insights, Twitter, and other kinds of social data.

Why So Many Marketers And Advertisers Are Now Turning To WordPress (channels.theinnovationenterprise.com)

Topics: WordPress, user experience, mobile users, content management system, marketing automation, retargeting, Salesforce, mobile advertising

The fact WordPress is so popular has led to a huge developer community, with a near endless list of ways you can extend functionality, whether it’s with existing plugins or building custom solutions that integrate with marketing automation systems and CRMs.

Product Marketing Manager Joseph Iris says WordPress has helped the company’s marketers to post in other languages, such as Korean, Japanese, and Chinese, and has provided the best way forward for recruiting partners and publishing content.

According to EVP and chief information officer Chris Cate and Strategic Communications Manager David williams, they use WordPress in their marketing groups to convey content and advertising information to consumer audiences.