B2B Content Marketing, Stats About Instagram, LinkedIn, and Twitter Marketing 

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t (toprankblog.com)

Topics: big data, content marketing, search engines, customer data, social media, blog post, content strategy, Google Analytics

  • So, when your content delivers exactly what your audience is looking for and where they’re looking for it, you can gain traffic, foster engagement, and nurture them to action.
  • In our experience, successful content marketers start by defining buyer personas, identifying their relevant pain points, and mapping them to content they might find helpful based on SEO opportunities and where they are in the sales funnel (e.g. checklists, definitions, infographics, etc.
  • When done well, content marketing allows you to become the best answer for your audience, showing them over and over again that you have the goods.
  • #ContentMarketing allows you to become the best answer for your audience, showing them over and over again that you have the goods.
  • Brands that don’t dedicate enough time or effort to their content, and making sure that it truly serves a purpose, likely find their audiences don’t want to listen to what they have to say.

 

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing (v3b.com)

Topics: Twitter, social media, social network, Linkedin, Social media marketing, Facebook, internet users, Instagram

  • As noted in a previous post here on social media marketing statistics, Instagram is now the third-largest social network (with 800 million users), behind only Facebook and Youtube.
  • Here are 19 marketing statistics and facts about Twitter, Linkedin, and Instagram, plus six key takeaways to help you create a more effective social marketing plan.
  • 92 percent of influencers say Instagram was the social network they focused on most in 2017, and 87 percent expect it to be their top focus this year.
  • The most engaging phrases to include in tweet headlines are “this is what,” “for the first time,” “things to know,” and “will make you.” Also effective: “the truth about,” “the rise of,” and “what we know.” (BuzzSumo)

3 Digital Strategy Tips That Will Help You Connect With Customers (inc.com)

Topics: Netflix, digital marketing, Digital, market share, Nba, BuzzFeed, Tnt, digital footprint

  • Inspire people to share your content.
  • Don’t take things too seriously.
  • Give the modern consumer a premium experience.

Strategic Wi-Fi Marketing: How To Build A Stronger Connection To Your Customers (forbes.com)

Topics: social media, Twitter, Facebook, social media platforms, Youtube, Instagram, user experience, marketing strategy

  • I’m a fan of putting all of the social media properties in front of the customer after logging in as opposed to using social Wi-Fi as part of the log-in process.
  • Using Wi-Fi as part of an in-store marketing strategy creates opportunities to interact with the customer and enhance their brand experience.
  • Since it’s all location-based, brands can automate the marketing to push different content to different locations and demographics across the country.

Google I/O 2018: Shoppable Photos, Playable Ads, Ignorable Notifications (alistdaily.com)

Topics: Gmail, Google, beta, Youtube, Android, social platforms, google search, personalized content

  • In the next few weeks, Android users will be able to scan objects like books, clothing and furniture to see reviews of the objects posted online, as well as a fully shoppable list of similar products.
  • Though Google has not yet announced any plans to monetize the feature, it seems likely that marketers will be able to promote their own products through Lens in much the same way they can with google search and Shopping.