- 1 SEO Clickbait: How to Write Headlines Everyone Loves (neilpatel.com)
- 2 How to Audit Your Website for Improved SEO and Conversions (blog.hubspot.com)
- 3 The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My! (moz.com)
- 4 The Anatomy of a Perfectly Optimized Web Page: A 16 Step On-Page SEO Guide [Infographic] (socialmediatoday.com)
- 5 Google: Negative SEO Via Canonicals Redirects Don’t Really Work (seroundtable.com)
- 6 Five Ways To Write SEO Content That Converts (forbes.com)
SEO Clickbait: How to Write Headlines Everyone Loves (neilpatel.com)
Topics: Digg, blog posts, social media, Facebook, search engine, BuzzFeed, WordPress, Youtube
Compare two versions of this headline: 7 Proven Strategies to Increase Your Blog’s Traffic by 206% 7 Strategies to Increase Your Blog’s Traffic Which one do you find more appealing?
The winning phrase was “.” This is a great construction for an SEO-optimized title because it allows you to put your most important keyword at the beginning of the headline: These X SEO Tricks Will Make You 300% More Money Check Out X social media Hacks That Will Make You Insta-Famous Our New Paid Search Service Will Make You Sigh With Relief Evoke a trusted celebrity No, you shouldn’t turn your website into a tabloid rag.
What you might not realize is that you can put two titles in a single article or page: Title tag: This is the headline that goes within the tags on a web page.
If you can get into the minds of your searchers and figure out what they want to learn, you can respond with better headlines — not to mention better content.
Here are a few examples off the top of my head: 20 Ways to Boost Traffic by 206% (You Can’t Miss #18) 32 Tricks for Better Lead Gen (Try #30 First) 7 Simple Strategies for Better Social Engagement (#7 Can’t Lose) You get the point.
How to Audit Your Website for Improved SEO and Conversions (blog.hubspot.com)
Topics: search engine optimization, user experience, responsive design, search results, landing pages, mobile devices, anchor text, mobile marketing
If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.
As a result, an audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.
Make a list of the pages on your website and ask yourself the following questions to evaluate them for optimization opportunities: The more visitors you can attract to your website, the more opportunities you’ll have to generate leads and, ultimately, customers.
You might also consider doing some user testing with members of your target audience to ensure you’re effectively surfacing the content they’re looking for, and that they find it easy to navigate to the parts of your website they’re interested in.
The XML Sitemap is something every website should have; it offers an opportunity to tell Google and the other search engines what pages on your site you want to be crawled and indexed.
The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My! (moz.com)
Topics: google search, Google, Search queries, page content, duplicate content, best answers, good news, keyword research
In this video, April from our Customer Success Team will show you how to pull a list of keyword phrases that cover the who, what, where, when, why, and how of all the related topics for keywords you’re already ranking for.
Fix #2 – Site Crawl: Optimize the content on your site Sometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find good pants).
Fix #4 – Site Crawl: Identify and fix redirect chains Redirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on.
Chiaryn is here to teach you how to use Site Crawl to identify duplicate content and titles, and uncover opportunities to help customers and bots find more relevant content on your site.
Topics: Google, Internal Links, Responsive Design, infographic, Outbound Links, quick summary, Red Website Design, SEO-Friendly URLs
Here’s a quick summary: Use SEO-Friendly URLs Start Title With Keyword Add Modifiers To Your Title Wrap Your Blog Post Title in an H1 Tag Dazzle with Multimedia Wrap Subheadings in H2 Tags Drop Keyword in First 100 Words Use Responsive Design Use Outbound Links Use Internal Links Boost Site Speed Sprinkle LSI Keywords Image Optimization Use Social Sharing Buttons Post Long Content Boost Dwell Time Check out the infographic for more detail.
This post was first published on the Red Website Design blog.
Google: Negative SEO Via Canonicals Redirects Don’t Really Work (seroundtable.com)
Topics: Google, canonicalization, John Mueller, new undetectable negative SEO tactic, canonical combines pages, negative SEO tactic, victim site, Bill Hartzer
But even more so, Google‘s messaging about using this tactic has said no, it doesn’t work as a negative SEO tactic (although, the messaging has been confusing around this in the past to be fair).
Bill explains that you have a victim site and a bad site, the bad SEO copies the head of the victim site and put it on the bad site and then use the canonical tag to point the bad site to the victim site.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 21, 2018 He also said that people have tried things like this with canonicals, it has been around for years, and Google is aware of what people might want to try to do to their competitors.
Five Ways To Write SEO Content That Converts (forbes.com)
Topics: user experience, Search engines, search results, content marketing, Google, web design, local search, search engine results pages
At our web design and marketing agency, we work with businesses to improve their SEO, with one of these areas being content marketing.
An example of this top-to-bottom flow might include: who you are, the services you perform, evidence that you know what you’re doing, proof of it in the form of testimonials or reviews, and your contact information.
But the person reading about your “best HVAC repair” services, time after time, is going to know that “best HVAC repair” means nothing.
‘Better’ Is More Better content and user experience can lead to more website visitors, which will likely lead to more conversions and a higher ranking on Google due to improved authority.