B2B Content Marketing, Stats About Instagram, LinkedIn, and Twitter Marketing

May 9, 2018

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t (toprankblog.com)

Topics: big data, content marketing, search engines, customer data, social media, blog post, content strategy, Google Analytics

So, when your content delivers exactly what your audience is looking for and where they’re looking for it, you can gain traffic, foster engagement, and nurture them to action.
In our experience,
successful content marketers
start by defining
buyer personas
, identifying their
relevant pain points
, and mapping them to content they might find helpful based on SEO opportunities and where they are in the
sales funnel
(
e.g. checklists
, definitions, infographics, etc.
When done well, content marketing allows you to become the
best answer
for your audience, showing them over and over again that you have the goods.
#ContentMarketing allows you to become the
best answer
for your audience, showing them over and over again that you have the goods.
Brands that don’t dedicate enough time or effort to their content, and making sure that it truly serves a purpose, likely find their audiences don’t want to listen to what they have to say.

Topics: Twitter, social media, social network, Linkedin, Social media marketing, Facebook, internet users, Instagram

As noted in a
previous post
here on social media marketing statistics,
Instagram
is now the third-largest
social network
(with
800 million users
), behind only
Facebook
and
Youtube
.
Here are 19 marketing statistics and facts about
Twitter
,
Linkedin
, and
Instagram
, plus six key takeaways to help you create a more effective social marketing plan.
92 percent of influencers say
Instagram
was the
social network
they focused on most in 2017, and 87 percent expect it to be their top focus this year.
The most engaging phrases to include in
tweet headlines
are “this is what,” “for the first time,” “things to know,” and “will make you.” Also effective: “the truth about,” “the rise of,” and “what we know.” (BuzzSumo)

Topics: Netflix, digital marketing, Digital, market share, Nba, BuzzFeed, Tnt, digital footprint

Topics: social media, Twitter, Facebook, social media platforms, Youtube, Instagram, user experience, marketing strategy

I’m a fan of putting all of the
social media properties
in front of the customer after logging in as opposed to using
social Wi-Fi
as part of the
log-in process
.
Using Wi-Fi as part of an in-store marketing strategy creates opportunities to interact with the customer and enhance their
brand experience
.
Since it’s all location-based, brands can automate the marketing to push different content to different locations and demographics across the country.

Topics: Gmail, Google, beta, Youtube, Android, social platforms, google search, personalized content