Can AI help your business, WordStream acquired by Gannett for $150M, Facebook Teases Ad-Free Subscriptions 

Can AI help your business, WordStream acquired by Gannett for $150M, Facebook Teases Ad-Free Subscriptions 

Search marketing software company WordStream acquired by Gannett for $150M (searchengineland.com) Topics: chief executive officer, Gannett Company, Gannett, Sigma Partners, digital transformation, local markets, earnout, tremendous value In August of 2008, the company was able to secure a $4 million Series A investment from Sigma Partners, and in 2010, it secured a $6M Series B […]

Growing a Digital Marketing Agency, Email Marketing and Marketing Automation Excellence 

Growing a Digital Marketing Agency, Email Marketing and Marketing Automation Excellence 

6 Lessons in Marketing: What They Never Taught You About Growing a Digital Marketing Agency (digitalmarketer.com) Topics: content marketing, digital marketing, Pinterest, right people, marketing team, inbound marketing, social media, next level The IMPACT Story The HubSpot Partner Program People Problems & Hitting Rock-Bottom We Cleaned House The Turn-Around A Few Things We Got Right […]

 B2B Content Marketing, Stats About Instagram, LinkedIn, and Twitter Marketing 

 B2B Content Marketing, Stats About Instagram, LinkedIn, and Twitter Marketing 

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t (toprankblog.com) Topics: big data, content marketing, search engines, customer data, social media, blog post, content strategy, Google Analytics So, when your content delivers exactly what your audience is looking for and where they’re looking for it, you can gain traffic, foster engagement, and […]

Quality Over Quantity In Content, Digital Strategy Template, Digital Marketing Metrics

Quality Over Quantity In Content, Digital Strategy Template, Digital Marketing Metrics

Need a Better Marketing Strategy? Use a Digital Strategy Template (marketinginsidergroup.com) Topics: email marketing, social media marketing, lead generation, content marketing, customer experience, digital marketing, Linkedin, web design How strong is your organization’s digital marketing strategy?We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to […]

Blockchain For Affiliate Marketers, Facebook F8, Setting Digital Marketing Objectives – May 1st 2018

Blockchain For Affiliate Marketers, Facebook F8, Setting Digital Marketing Objectives – May 1st 2018

Blockchain-powered Gagapay solves trust issues between companies and affiliate marketers (thenextweb.com) Topics: software as a service, SaaS, blockchain technology, cryptocurrency, additional features, smart contracts, beta testing, open source software The software-as-a-service (SaaS) platform uses smart contracts for the designing and executing of marketing programs and is complemented by a marketplace for companies to contract with […]

April 27th Marketing Automation Platforms,  SEO Trends, Digital Marketing And Social Media Advertising For Financial Advisors 

April 27th Marketing Automation Platforms,  SEO Trends, Digital Marketing And Social Media Advertising For Financial Advisors 

Compare 15 marketing automation platforms (marketingland.com) Topics: digital marketing, marketing automation, software platform, industry leaders, latest trends, increasing number, consumer devices, market dynamics Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […]

What Makes Customers Click?, The Ethics of Digital Targeting, What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing

What Makes Customers Click?, The Ethics of Digital Targeting, What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing

Top 5 digital marketing mistakes advisors make (financial-planning.com) Topics: online marketing, digital marketing, Linkedin, service providers, online presence, social media, marketing strategies, social media platforms In 2018, advisors no longer have any excuses when it comes to evolving their marketing strategies with the new ways that people research professional services providers and access information they […]

Page Rank Update, On Page SEO Changes, SEO Poll, Technical SEO Content Marketing | April 25th 2018

Page Rank Update, On Page SEO Changes, SEO Poll, Technical SEO Content Marketing | April 25th 2018

PageRank Patent Update – How it Impacts SEO (searchenginejournal.com) Topics: search engines, PageRank, Google, directed graph, Link Building, large number, related sites, large amounts The difference between Google’s algorithm and the various trust rank algorithms is that there is no actual THING called Trust that is being assigned to each web page (called a node […]

April 24th 2018 Google: Negative SEO Via Canonicals Redirects Don’t Really Work 

April 24th 2018 Google: Negative SEO Via Canonicals Redirects Don’t Really Work 

SEO Clickbait: How to Write Headlines Everyone Loves (neilpatel.com) Topics: Digg, blog posts, social media, Facebook, search engine, BuzzFeed, WordPress, Youtube Compare two versions of this headline: 7 Proven Strategies to Increase Your Blog’s Traffic by 206% 7 Strategies to Increase Your Blog’s Traffic Which one do you find more appealing? The winning phrase was […]

April 23rd 2018 | Outbound Marketing, Adrianna Burrows, Multichannel 

April 23rd 2018 | Outbound Marketing, Adrianna Burrows, Multichannel 

What’s Old Is New Again: Outbound Marketing 2.0 (blog.kissmetrics.com) Topics: marketing strategy, Email marketing, customer service, inbound marketing, social media, marketing automation, marketing efforts, Gartner We spoke with Steven Coufal, Senior Media Relations Specialist at Gartner, to learn more about the advancements in email marketing: “It used to consist primarily of large scale, one-off email […]