Using Digital Marketing to Find the Right Employees, How GDPR Will Transform Digital Marketing

Using Digital Marketing to Find the Right Employees, How GDPR Will Transform Digital Marketing

2018: The year of influencer marketing for B2B brands – Marketing Land (marketingland.com) Topics: Snapchat, software as a service, digital marketing, Yelp, traditional media, enterprise software, digital transformation, content creators Also, an influencer with a large following on Snapchat or Instagram doesn’t have much credibility with B2B buyers, unless they happen to work in IT […]

Can AI help your business, WordStream acquired by Gannett for $150M, Facebook Teases Ad-Free Subscriptions 

Can AI help your business, WordStream acquired by Gannett for $150M, Facebook Teases Ad-Free Subscriptions 

Search marketing software company WordStream acquired by Gannett for $150M (searchengineland.com) Topics: chief executive officer, Gannett Company, Gannett, Sigma Partners, digital transformation, local markets, earnout, tremendous value In August of 2008, the company was able to secure a $4 million Series A investment from Sigma Partners, and in 2010, it secured a $6M Series B […]

Growing a Digital Marketing Agency, Email Marketing and Marketing Automation Excellence 

Growing a Digital Marketing Agency, Email Marketing and Marketing Automation Excellence 

6 Lessons in Marketing: What They Never Taught You About Growing a Digital Marketing Agency (digitalmarketer.com) Topics: content marketing, digital marketing, Pinterest, right people, marketing team, inbound marketing, social media, next level The IMPACT Story The HubSpot Partner Program People Problems & Hitting Rock-Bottom We Cleaned House The Turn-Around A Few Things We Got Right […]

 B2B Content Marketing, Stats About Instagram, LinkedIn, and Twitter Marketing 

 B2B Content Marketing, Stats About Instagram, LinkedIn, and Twitter Marketing 

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t (toprankblog.com) Topics: big data, content marketing, search engines, customer data, social media, blog post, content strategy, Google Analytics So, when your content delivers exactly what your audience is looking for and where they’re looking for it, you can gain traffic, foster engagement, and […]

Quality Over Quantity In Content, Digital Strategy Template, Digital Marketing Metrics

Quality Over Quantity In Content, Digital Strategy Template, Digital Marketing Metrics

Need a Better Marketing Strategy? Use a Digital Strategy Template (marketinginsidergroup.com) Topics: email marketing, social media marketing, lead generation, content marketing, customer experience, digital marketing, Linkedin, web design How strong is your organization’s digital marketing strategy?We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to […]

Blockchain For Affiliate Marketers, Facebook F8, Setting Digital Marketing Objectives – May 1st 2018

Blockchain For Affiliate Marketers, Facebook F8, Setting Digital Marketing Objectives – May 1st 2018

Blockchain-powered Gagapay solves trust issues between companies and affiliate marketers (thenextweb.com) Topics: software as a service, SaaS, blockchain technology, cryptocurrency, additional features, smart contracts, beta testing, open source software The software-as-a-service (SaaS) platform uses smart contracts for the designing and executing of marketing programs and is complemented by a marketplace for companies to contract with […]